The Amazing Noni Juice

"Tahitian Plant Could Fight TB"
BBC News Online (www.bbc.co.uk) (12/18/00); Duce, John
Researchers say that a Tahitian plant may be useful in fighting tuberculosis (TB), which takes the lives of about 2 million people each year. The researchers, led by Jonel Saludes, who was formerly based at the University of Santo Tomas in Manila, studied the "Noni" plant, also known as Morinda citrofolia. The plant, already used as a folk remedy to fight a variety of conditions, has chemical compounds that the investigators found were able to kill TB bacteria in the lab. While the research is still in its early stages and any possible side effects are not known, the authors said

they hope the findings could be used to help create a new TB drug.



M O R I N D A * 'S E - M A I L B L A S T


May 31 - June 5, 1999

Topic: Dr. Ralph Heinicke


Dr. Ralph Heinicke

Ralph Heinicke graduated from Cornell University in 1936 with a special interest in plant physiology. After completing his studies in electrical engineering at the University of Kentucky, Lexington, he went on to receive his Ph.D. in biochemistry from the University of Minnesota. He lived in Hawaii from 1950 to 1986, doing research for the Dole Pineapple Company, the Pineapple Research Institute, and the University of Hawaii.


The Origins of Xeronine

The first step in his discovery of the active ingredients of the Morinda citrifolia fruit was in his work at the Dole Pineapple Company. He was commissioned to find medicinal uses for an enzyme which was prevalent in pineapple, bromelain. Dr. Heinicke published articles in several scientific journals detailing the findings of his research. Since about 1972, Dr. Heinicke had been attempting to identify the unknown ingredient in bromelain, which he believed was actually responsible for the encouraging results of his clinical work. After many years of research, he eventually identified this ingredient as a new alkaloid to which he gave the name
"xeronine." In December 1981, he patented xeronine as a new alkaloid.


The Path Leads to Morinda Citrifolia

Because he was convinced of the potential benefits as a result of his research, Dr. Heinicke set out to find a food source that was high in proxeronine (the precursor to xeronine) that could be used as a food supplement. Living in Hawaii, he had heard of the many claims that had been made about the M. citrifolia plant, so he chose the fruit of this plant as the subject of his search for a xeronine supplement. He discovered that this plant not only contains enormous amounts of proxeronine, the precursor to xeronine, but that it also contains the enzyme proxeronase that facilitates the conversion of proxeronine to xeronine in the body.


Morinda, Inc. and TAHITIAN NONI* juice

Dr. Heinicke has spent most of his life studying M. citrifolia and the nature of its healthful properties, including xeronine and proxeronine. He is the world's leading expert on M. citrifolia. This is what he has to say about Morinda Inc:


"Morinda is the first company to bring Morinda citrifolia juice to the world and continues as the leader in M. citrifolia research and expertise. I have worked directly with Morinda's lab to continue the research I began into the healthful properties of M. citrifolia, including xeronine and its precursor, proxeronine. Morinda harvests M. citrifolia exclusively from French Polynesia, the source of the best quality M. citrifolia with the highest levels of proxeronine of any fruit in the world.

Morinda's exclusive proprietary processing method uses the entire fruit and assures that all of the healthful properties of M. citrifolia are included in their juice. I believe Morinda's TAHITIAN NONI* juice to be the best and most abundant source of proxeronine available. Morinda's TAHITIAN NONI* juice is the only M. citrifolia juice I recommend and endorse."


-Dr. Ralph Heinicke


If anybody is interested in Noni juice, please write me and ask me how to order it: jamesjpn@kt70com

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